Selected work from my tenure at Slalom Consulting
Visual design for a car rental company overhaul
The Background
Lately, the client faced a challenge where it lost its position as the leading car rental company in the market. To address this issue, they sought a comprehensive transformation encompassing not only a revitalized brand image but also a complete overhaul of user interactions. Specifically, they were keen on exploring innovative solutions in areas such as wayfinding, wearables integration, and enhancing the in-app experience for rentals and car returns.
The Solution
My role as a product designer involved creating visually stunning UI assets to convey the art of the possible. I meticulously designed product screens that showcased the client's vision in action. These screens not only demonstrated the potential of our product but also highlighted its key features and user experience. Through strategic visual storytelling and innovative design, the sizzle reel effectively engaged the client, providing them with a tangible glimpse into the exciting possibilities our product could offer. This visual narrative played a crucial role in winning over the client's confidence and support for our project.
Revamping Salesforce for a prominent hotel chain
The Background
I developed conceptual design proposals aimed at showcasing innovative possibilities for our hotel client. These designs encompassed three distinct approaches: one involving the integration of existing modules, another focusing on a full-custom solution, and a third that provided a detailed breakdown of effort required for each option. This comprehensive presentation allowed the client to visualize the range of possibilities and make informed decisions regarding their project direction.
Small: minimal customization, using out-of-the-box Lightning components, lowest level of effort.
Medium: a combination of custom and pre-built lightning components, medium level of effort.
High: full customized design and components with little to no pre-built components, highest level of effort.
Website redesign & Launch for a global healthcare company
The Background
The client embarked on a complete company rebrand, involving a name change and a comprehensive update to their brand identity. I joined the team to lead the website redesign project for their web launch. In close collaboration with their internal experience design, copywriting, and UX research teams, I played a pivotal role in executing a seamless user experience that aligned harmoniously with the fresh brand aesthetics, ensuring a cohesive and impactful web launch.
