Turning fragmented healthcare products into scalable systems

Fractional design systems and product strategy for healthcare teams navigating growth, modernization, and organizational complexity.

Bright HealthCare

Belk

UHC

Marriott

Timelycare

Pfizer

Healthcare products rarely fail because of the UI

They fail because:

  • workflows become fragmented

  • systems stop scaling

  • teams become misaligned

  • operational complexity compounds over time

That’s where I come in

I help healthcare organizations untangle complexity, align teams, and create scalable systems that support both users and the people building the product behind the scenes.

  • Teams solve similar problems differently across products.

  • Experiences evolve independently and stop feeling cohesive.

  • Product, engineering, and design lose shared operational clarity.

Fragmented Product Ecosystems

Products have evolved across teams, platforms, or acquisitions and no longer feel cohesive.

When teams bring me in

Design Systems That Aren’t Scaling

The system exists, but adoption, governance, and consistency are starting to break down.

Modernization Initiatives

Legacy experiences need to evolve without creating operational chaos across teams.

  • Brooke has significantly impacted our company with exceptional talent, leadership, and relationship-building skills. Their creativity and dedication set a high standard, fostering collaboration. Clients consistently requested Brooke for their professionalism and ability to meet needs.

    —Former Customer

  • "A professional team that delivers on their promises."

    —Former Customer

  • "Every detail was thoughtfully executed. We're thrilled with the outcome."

    —Former Customer

What Our Clients Are Saying

  • Brooke has significantly impacted our company with exceptional talent, leadership, and relationship-building skills. Their creativity and dedication set a high standard, fostering collaboration. Clients consistently requested Brooke for their professionalism and ability to meet needs.

    Travis Avery, Slalom

  • I am happy to recommend Brooke, an excellent leader. She thrives in a fast-paced environment, juggling tasks with ease. Her progressive personality advances our team's practices. A sketch pro, she proactively helps the department level up their skills.

    Josh Gravholt, Freddie Mac

  • Brooke quickly distinguished themselves as a leader with impressive design talent, creativity, and dedication. Their innovative solutions set a high standard. Brooke’s approachable nature and expertise made them the go-to for advice, fostering a collaborative work environment.

    Allan Chappelear, Navy Federal Credit Union

From strategy to digital product creation and beyond, we bring the right mix of services to accelerate your vision with human-centered, accessible solutions. We listen deeply and share our expertise every step of the way, empowering your teams to sustain momentum long after our involvement.

How I Plug In

Built for complex ecosystems

We have rich experience and proven results, with a specialization in building robust design systems. Our expertise extends across various industries, allowing us to share valuable insights that help you uncover new opportunities to adapt and innovate.

Featured Work

Reimagining a health insurance storefront

Empowering users to uncover optimal medical procedure pricing