Scaling digital experiences across a multi-brand ecommerce portfolio
As lead designer and art director across Bendon Lingerie, Heidi Klum Intimates, and the Bendon Group, I helped create a more consistent digital experience across multiple brands and touchpoints. My work spanned ecommerce, website UX, customer journeys, and the reusable systems supporting them.
Creating a reusable foundation across brands
With multiple brands producing website and email experiences at scale, consistency and efficiency became increasingly important. I established reusable templates, components, and design principles that created a shared foundation while allowing each brand to maintain its identity.
